optimally sizing free samples

whats the tradeoff between how many/much of a free sample give away. presumably you want to give enough so that it is sufficient to get the user to form a habit of using the product and then have them hooked on (not addicted just mere habit forming). at the same time you dont want to give away too much since it obviously eats into a potential market and also incurs losses.

wonder if there are some studies on how long an activity should be sustained for it to become subconsciously ingrained as a habit?

reality check

"There is in fact a category of people who get unusually close to the truth about themselves and the world. Their self-perceptions are more balanced, they assign responsibility for success and failure more even-handedly, and their predictions for the future are more realistic. These people are living testimony to the dangers of self-knowledge. They are the clinically depressed."

--"a mind of its own", Cordelia Fine

impact of comp.sci on life

"If you can put in 10 numbers in this survey, that would be great. Just
wanted to know how much impact computer science technologies have
w.r.t. life. This is as close as pure computer science can get to
`saving lives' and so I was curious to see what sort of numbers we
might get."

http://www.surveymonkey.com/s.aspx?sm=FqsjTtMwGQAHpSR46_2bsG2A_3d_3d


(posted for a friend)

woodpeckers and moral victories

flashback:
http://nicertry.blogspot.com/2006/10/ignobel.html
(http://www.nature.com/nature/journal/v443/n7112/full/443616b.html)

today:
this months natgeo is carrying a short blurb on how the research into woodpeckers headbanging is useful.

i feel like i can claim a moral victory.

credit cards and rental insurance

why do credit card companies cover some portion of the rental car insurance -- it seems like they shouldnt be in the business of doling out rental insurance.

probably, many of the claims that people made for having been wrongfully charged on the credit card had to do with rental car companies (who are known to be pretty strict about damages etc) which id imagine that customers would claim they were wrongfully charged by the rental company and the credit card folks figured it would be cheaper to offer the insurance rather than spend the money in fighting the claims over unfair transactions.

anyone have better ideas?

web crawler question

can search engines find pages that are not linked from anywhere else?

if so, what sort of crawler functionality do they need to achieve this.

slowing down ..

why do i invariably slow down to be extra careful in situations even though there is evidently no threat of physical danger, and there should (theoretically) be no correlation between the speed and accuracy of mental computation!

{again based on observations from minesweeper}

fan speed ordering

the fans ive observed in the US have the fan speeds ordering: (off, max, max-1, max-2,...)

--> this makes sense if there is a binary choice users want -- either you want the fan turned on at full-speed (e.g., in summer) or turned off. makes sense in that it minimizes the number of state changes between desired and undesired states.
but if for some reason, users wanted an intermediate speed, then it is suboptimal since it may require more state changes


the fans ive observed in India have the fan speeds ordering: (off, 1,2,..,max)
--> this makes sense if the user wanted to figure out what speed-level wants, and then wants the fan in that state for a long time. but i cant figure out why users in India would want this -- presumably they want a fan with just a binary choice (off or on-at-highestspeed) given that summers are more brutal in tropical climates.