Thursday, September 27, 2007

optimally sizing free samples

whats the tradeoff between how many/much of a free sample give away. presumably you want to give enough so that it is sufficient to get the user to form a habit of using the product and then have them hooked on (not addicted just mere habit forming). at the same time you dont want to give away too much since it obviously eats into a potential market and also incurs losses.

wonder if there are some studies on how long an activity should be sustained for it to become subconsciously ingrained as a habit?

2 comments:

Unknown said...

some questions, i think, are not worth asking...

nice try said...

sometimes the answers you get for unworthy questions can make them worthy enough :-)