economics of religion

reading about network effects, network externalities, and price of switching from economics immediately makes one think about how certain religions/religious leaders get substantial following and are able to sustain themselves both during the inception and for extended periods of time .. does seem that at the time of inception there should be substantially favorable conditions for the new religions to hold their own against incumbents and more favorable conditions to survive .. what is indeed amazing is that given the paucity of rational arguments to convince people to gather a following how can one religion differentiate itself sufficiently from the competition to make itself attractive .. i think folks found an easy way out by mixing religion/ethics/society to gain a large enough spectrum of features for differentiation.