Thursday, April 26, 2007

levis

why imprint the sizes outside .. either people dont care or they explicitly try and hide what their true size is. in either case it doesnt make any business sense to actually visibly display the size. unless its just a historic brand symbol that they have come to be associated with -- sort of the rugged/utilitarian feel that we dont give a damn about the fashion sense given the background in which levis/denim came about it makes some sense (they were meant as workwear for hard labour .. not the casual wear that we have come to think of it as).
wonder if they do the same thing for women's wear or the more upscale denim varieties or if its only for the basic line?

2 comments:

dya said...

No, they don't do that for women'wear (for obvious reasons!).I honestly never did take a closer look at menswear until I read this..and yea..that's funny, that you guys have your size imprinted on what you wear.

Unknown said...

Kalakare! U R MGOG.....