Tuesday, March 06, 2007
geek selling power
how would you like a large population of people who are willing to canvass and sell your product for little or no fee. even better if the opinions of these people are respected by others. pretty sure this is precisely the freebie ploy used by companies in colleges. im guessing that people would trust young/geeky folks on matters of technical advice and if these people are observed to be obviously flaunting some particular product (e.g. google t-shirts) then they are likely to trust the product even though the advertising media (the bearer of the freebie) is oblivious to the marketing ploy
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2 comments:
oh, I'm sure people who wear free t-shirts are completely aware of the marketing ploy. It's not like that'd make me any less willing to wear them.
i agree .. the people who wear free t-shirts might be perfectly aware of the fact that they are being used as free billboards. thats only half the picture.
what i felt was more interesting is the nice way in which the incentives are perfectly aligned, i.e., the people who want free t-shirts have an obvious incentive to get them and somehow magically these same people who want the free t-shirts also turn out to be the perfect brand ambassadors for the people giving them away!
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